About Me


 
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Hello! Allow me to properly introduce myself, I am Meredith Gaston. I am an innovative designer and marketing strategist serving clients remotely from the Blue Ridge Mountains in Amherst, VA.

I help ministries, non-profits, and businesses refine their brand, boost their marketing, and take their business (or event) to the next level.

I believe that design and marketing are two essential components to complete any communications strategy properly. Not only does your brand need to look good, but it needs to cater to the right audience, give the appropriate details, and have a clear call to action. This is a delicate balance that I can help your organization achieve.

What it is like to work with me:

  • I am fast and diligent – described as a workhorse

  • I communicate often with updates

  • I am 100% optimistic and up for a challenge

  • I work until projects are completed properly

  • I am kind, professional, and I love dry humor

I would be happy to discuss how my background and expertise could be a great fit for you. Learn more about my work experience below. I look forward to hearing from you soon.

Very respectfully – Meredith Gaston

 
 
 

I Could Be Your Next...

 

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Experience


+ Communications Director

PARKVIEW COMMUNITY CHURCH - GLEN ELLYN, IL (REMOTE)

  • Oversaw all communications and brand presence (Ex. design, email, logo, social media, Sunday deliverables, events, advertising, etc.)
  • Improve internal processes for effective communications plans
  • Redesigned website with improved design and functionality
  • Coordinate and direct contractors and team members to meet project priorities and deadlines
  • Increase audience participation and reach through traditional and new forms of marketing

+ Graphic Designer & Account Manager

WELL REFINED CO. - NEW YORK, NY (REMOTE)

  • Produced extensive tutorials and presentations for online learning
  • Designed and curated social media images for Ag Tech company
  • Created logos and branded materials for new online clients

+ Graphic Designer

GENERIS + COMMUNITY MEDIA - CHICAGO, IL(REMOTE)

  • Designed all materials for church capital campaigns
  • Worked directly with church leaders to refine a brand that they loved for their campaign
  • Designed printed and digital materials (Ex. mailers, booklets, presentation deliverables, slides, social media images.

+ Design & Marketing Specialist

SHARKDREAMS - RALEIGH, NC

  • Managed company wide internal marketing materials and product design for a medical nanotech product
  • Led best practices of design and audience outreach to target audience
  • Researched new ways to design and implement web design
  • Analyze and report increased audience reach through social channels and online presence

+ Digital Account Manager

APRICOTLAW - HAWTHORNE, NY (REMOTE)

  • Managed directories and social profiles for nationally top-ranked lawyers
  • Organized department-wide client credentials, awards, associations and reviews
  • Updated publishing opportunities to increase search engine optimization (SEO)
  • Analyzed and reported audience increase through profile creation

+ Graphic Designer

HOPE COMMUNITY CHURCH - RALEIGH, NC

  • Leveraged strategic vision for event branding and campaign materials
  • Multi-tasked and managed a team with a cohesive voice in design and marketing

+ MULTIMEDIA DESIGN & PROMO SPECIALIST

TRIANGLE BUSINESS JOURNAL - RALEIGH, NC

  • Strategically reached 25,000+ subscribers through weekly visual communication
  • Designed event collateral and directed promotional materials for 35+ corporate events
  • Managed live event productions for award-winning Triangle business leaders
  • Coordinated email marketing campaigns with high click-through rates
  • Created industry-wide, nationally recognized print and digital advertising

+ LEAD GRAPHIC DESIGNER

DEPARTMENT OF STUDIO AND DIGITAL ARTS - LYNCHBURG, VA

  • Lead designer for department promotional materials
  • Collaborated with faculty and staff to produce effective layout design
  • Improved advertising materials for the School of Communications
  • Mastered illustration, photography, typography and publication techniques

+ Creative Director Freelance

GASTON CREATIVE - RALEIGH, NC (REMOTE)

  • Ensured quality branding and promotional positioning for national clients
  • Enabled clients to broaden target audience reach
  • Expertise in design, marketing, advertising, social media and web design
  • Developed print and digital art pieces for gallery display and purchase

+ CLUB PRESIDENT & FACILITATOR

AIGA@LIBERTY - LYNCHBURG, VA

  • Selected and supervised the AIGA@Liberty Board
  • Directed and workshops for professional interactions with students
  • Designed and influenced event posters and social media designs

+ GRAPHIC DESIGN INTERN

CAROLINA REPROGRAPHICS - RALEIGH, NC

  • Assisted with projects for state councilmen, architects and package design
  • Assisted with workshops, client consultations and design implementation
  • Was declared "Our favorite intern" due to work ethic, mindset and creativity

 

Skills

  • Leverage Brand Strategy

  • Cohesive Art Direction

  • Press Release & Media Kits

  • Style Guide Creation

  • Print & Layout Design

  • Marketing & Advertising

  • Web Design

  • Live Event Production

  • Photography

  • Package Design

  • Interpersonal Client Relations

  • Graphic Design

  • Social Media Design

  • Email Campaign

  • Typography & Illustration

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Awards

 
 

Ready to See How I can Support Your Team?

 
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